FTC Seeks Comment on Enforcement Policy Statement Regarding Personalized Pricing

Summary: The Federal Trade Commission today announced it is seeking public comment on an enforcement policy statement regarding personalized pricing, which is the use of personal data to set prices according to the amount that a company believes an individual consumer is willing to spend.“When consumers see a listed …

Why it matters: This matters if it changes compliance expectations, enforcement posture, or the practical workload for teams that have to translate guidance into controls, evidence, and operating process.

What to watch: Watch for follow-on implementation guidance, regulator clarification, enforcement movement, or changes in how larger organizations operationalize the requirement.

Source: [Executive Risk] FTC Consumer Protection Press Releases