FTC Seeks Public Comment on Whether to Update Rule on Impersonation of Government and Businesses to Address ...

Summary: The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams.In an Advance Notice of Proposed Rulemaking (ANPRM) to be …

Why it matters: This matters if it changes how teams think about model governance, safety work, monitoring, or regulatory exposure around deployed AI systems.

What to watch: Watch for follow-on technical guidance, deployment constraints, evaluation details, or signs that the announcement changes actual production practice rather than just policy language.

Source: [Executive Risk] FTC Consumer Protection Press Releases